What real estate agents can learn from TikTok, Tylenol and Disney
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes....
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Democrats seek transparency into Fannie, Freddie ‘reprivatization’
The Trump administration has assured industry groups that a stable housing finance system and low mortgage rates are a "North Star" in plans for a secondary offering, but Dems complain they've been shut out of process. ...
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Former agent convicted of swindling woman out of her home
While Monique Hill and her husband were undergoing foreclosure proceedings, former real estate agent Oscar Dais created, signed and notarized a fraudulent deed in Hill's maiden name. This week, Dais pleaded guilty....
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The modern tech stack agents and brokerages need now: Streaming
Instead of hoping new software will transform your company, learn how to build a smart, streamlined tech stack that enhances existing workflows, improves efficiency and drives real growth....
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$1B Florida brokerage and former NFL prospect join Christie’s International Real Estate
First Coast, founded by Corey Hasting in 2018, brings around 130 agents from Engel & Völkers to the luxury brand operating across the Jacksonville, Florida, metro area....
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Here’s the essential reading on the Compass-Anywhere deal
Lock in with Inman’s ongoing coverage of the Compass-Anywhere merger — from deal details and culture clashes to agent reactions and what it means for the future of real estate....
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Is fall the new spring? Market winds may be shifting, NAR says
Increased homebuying affordability, more inventory and fewer competing buyers may lead to a prime week for homebuyers in October, leading to conditions like a "second spring market." ...
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Where the industry stands on the Compass-Anywhere deal: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers....
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I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns
According to Jimmy Burgess, great marketing isn't about doing more. It's about doing the right things consistently....
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How the escrow process offers a chance to show your value: Step 7
Just like in school, group projects can be stressful. In Part 7 of her eight-part series, Cassie Walker Johnson helps you pull the moving parts of the escrow process together....
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